Project Spotlight
Ignition Media Group Co., LTD. | APAC
The Challenge
Bayer, a global leader in healthcare and life sciences, wanted to inspire its corporate product and marketing teams across Asia to think boldly about the future.
The objective:
Build-Out Innovation | Design Days that introduced new technologies and immersive solutions capable of reshaping branding, marketing, and product experiences.
”Ignition’s APAC Team was tasked with curating and delivering two cutting-edge showcases — one at Bayer’s corporate office in Bangkok, and another in Shanghai — designed to spark imagination and set the stage for next-generation engagement.”
Ignition’s Solution
Ignition APAC’s Phuket and Bangkok teams collaborated with Bayer stakeholders and agency partners to deliver two tech-driven, interactive showcases:
- Immersive Technology Demonstrations – DOOH advertising solutions, spatial web, web-based and target-based Augmented Reality, Virtual Reality experiences, and AR product simulations.
- Visual Storytelling Platforms – LED products and advanced display technologies, cinematic video production, CGI, and animation.
- Creative & Event Solutions – Branded event environments, promotional activations, and packaging concepts designed to bring new products and campaigns to life.
- Hands-On Engagement – Interactive sessions for Bayer’s corporate teams to explore branded spatial galleries and other tools and imagine future applications.
Immersive Technology Demonstrations
DOOH advertising solutions, spatial web, web-based and target-based
Augmented Reality, Virtual Reality experiences, and AR product simulations.
Cases for Use – Talent to tech immersion and Integration
To bring the Innovation & Design showcase to life, Ignition partnered with one of our trusted brand ambassadors — a professional spokesperson who joined us remotely from Croatia. Leveraging our Ignition Studio network, we coordinated a live green screen capture session, allowing our production and immersive teams to direct and refine the performance in real time.
From there, Ignition’s video, CGI, and XR specialists transformed the footage into a series of immersive mock-ups that demonstrated how Bayer’s messaging and technology could extend across multiple touchpoints and experiences, including:
Holographic Presentations
Tradeshow Interactives
Packaging Activations (AR)
Product Activations (AR/VR)
Brand Experiences
Point of Purchase Displays
CGI Studio Projects
Each environment showcased the adaptability and scalability of immersive storytelling — how a single piece of content and talent capture could be repurposed to power dozens of real-world applications across marketing, events, and retail.
The result was a forward-thinking demonstration of how technology, creativity, and human performance converge to create impactful experiences for brands like Bayer.
Green screen capture
Immersive applications
AR Packaging
Tradeshow Interactive
Touch Screen
Proto Hologram Display
Immersive applications
Brand | Product
AR Packaging
Tradeshow Interactive
Touch Screen Kiosk
Proto Hologram Display
Immersive applications
Brand | Product
AR Packaging (Target-based)
Tradeshow Interactive
Touch Screen Kiosk
AR/VR Experience
Interactive Brand Gallery
Immersive applications
AR Packaging
Tradeshow Interactive
Touch Screen Kiosk
Proto Hologram Display
Immersive applications
DOOH Advertising
3D Forced Perspective
Touch Screen Kiosk
AR / VR Experience
Immersive applications
DOOH Advertising
3D Forced Perspective
Touch Screen Kiosk
AR / VR Experience
Spatial experience
The Experience
Across Bangkok and Shanghai, Bayer’s teams were immersed in experiences that went beyond presentations.
From AR-powered packaging demos to VR environments and LED-enhanced brand storytelling, each showcase created an environment where innovation was tangible.
The atmosphere was collaborative, high-energy, and inspiring — designed to give Bayer’s teams not just a look at what’s possible, but a feel for how immersive tech can reshape the marketplace.
BAYER INNOVATION|DESIGN DAY
CORPORATE OFFICE
SHANGHAI
BAYER INNOVATION|DESIGN DAY
PRODUCTION | ENTERTAINMENT | IMMERSIVE TECH SHOWCASE
BANGKOK, THAILAND
The Outcome
- Successfully delivered two high-profile Innovation & Design Days across APAC.
- Inspired Bayer’s marketing and product leaders to imagine bold, tech-driven futures.
- Showcased Ignition’s full spectrum of capabilities, from immersive tech to creative content.
- Strengthened Ignition’s positioning as a trusted innovation partner to Bayer and the APAC region.
“Ignition APAC — Delivering the future of immersive technology for global brands.”
