National User Group Meeting Tour | Boston • Chicago • San Francisco
The Challenge
10x Genomics — a global leader in single-cell and spatial biology — wanted to bring together researchers, innovators, and scientific collaborators through a series of immersive, content-rich live events across the U.S.
Each stop on the 10x Explore. Discover. Reconnect. tour was designed to spark scientific dialogue and inspire new breakthroughs. The goal: re-energize the scientific community after years of distance, showcase 10x’s cutting-edge Visium and Xenium spatial technologies, and reconnect brilliant minds through storytelling, science, and shared purpose.
Ignition’s Solution
Ignition partnered with the 10x Genomics team and their agency partner to design, produce, and deliver a seamless multi-city experience spanning Boston, Chicago, and San Francisco.
Our team engineered the complete technical and creative environment that allowed science to shine:
- Stage & Scenic Design – Clean, modern staging that reflected 10x’s precision and innovation.
- Audio, Video & Lighting Systems – Full-scale production to support keynote speakers, panels, and live demonstrations.
- Hybrid & Broadcast Integration – A dedicated live stream and virtual feed connected global audiences and remote presenters.
- Onsite Show Crew – Expert technicians and operators ensuring flawless transitions between live, virtual, and hybrid sessions.
The result was an experience that was both visually dynamic and intellectually inspiring, delivering the feel of a live scientific symposium with the polish of a broadcast event.