BD Virtual Keynote Broadcast
Tom Polen, Chairman, CEO & President | BD
The Big Idea
BD’s Chairman and CEO needed to deliver a high-profile keynote at a major healthcare conference — virtually — with the same impact as an in-person mainstage event. The challenge was to create a broadcast-quality experience that could engage a hybrid audience of more than 4,000 while reinforcing BD’s reputation as a global healthcare leader.
Ignition’s Solution
Ignition designed and delivered a turnkey broadcast experience blending creativity, storytelling, and flawless execution.
- Creative Design & Storyboards – Conceptualized the keynote environment, graphics, and pacing.
- Executive Production – Hands-on direction to bring Tom Polen’s presence to life on camera.
- Location Production – Multi-camera shoot at BD’s corporate office in New Jersey.
- Virtual Broadcast & Pre-Production – Managed end-to-end planning to ensure seamless delivery.
- Camera Framing & Shot Variety – Captured Medium Shots (MS), Cowboy Shots (CS), Medium Full (MFS), and Full Shots (FS) for a polished, cinematic package.
- Green Screen Capture – Produced crisp footage ready for compositing by Ignition’s Post-Production team.
The Experience
The production combined bold virtual design with high-level executive storytelling. Ignition’s crew worked closely with BD on-site to capture broadcast-quality content, then layered in graphics, lower-thirds, and video inserts to amplify messaging. The result was a dynamic broadcast environment that felt like a mainstage keynote — only virtual.
BD Chairman, CEO and President Tom Polen Virtual Keynote Broadcast Project
Ignition produces executive keynote broadcast delivered virtually at “star studded” healthcare conference by BD’s own Tom Polen.
Ignition worked with the BD Team to deliver the perfect look and feel creating a bold, fresh environment that would be keyed in behind Tom along with graphics, video, product and lower thirds requiring a multi-camera live production.
The outcome exceeded the expectations of a very happy customer.
Projectboards
PHARMA MEETINGS AND EVENTS
- THE Big Idea
- Creative Design
- Scripting / Storyboards
- Executive Production
- Location Work – NJ
- Virtual Broadcast and Pre-Production
The Outcome
- Delivered to a hybrid audience of 4,000+ through a bespoke virtual platform.
- Produced a slick, professional broadcast that exceeded client expectations.
- Strengthened BD’s positioning as a leader in healthcare innovation.
- Reinforced Ignition’s reputation for world-class virtual production.
“From green screen to global broadcast — Ignition transforms executive keynotes into cinematic experiences.”