The Ask
Before the first game, before the first concert, and before the roof even opened, AMBSE needed a way to sell the vision of Mercedes-Benz Stadium. Architectural renders and static images weren’t enough to excite meeting planners, promoters, producers, and event customers. They needed a teaser that felt like the future.
Ignition’s Solution
Ignition transformed still renders and limited construction imagery into a high-energy, cinematic promo reel:
- Full motion graphics & animation that brought the stadium’s architecture to life.
- Extended fly-throughs & VFX to visualize spaces in dynamic, audience-friendly ways.
- Cohesive storytelling with aspirational language to position the stadium as more than a venue — a destination.
- “Before Footage Existed” creativity — delivering a promo that looked real long before live content was available with existing elements.
The Experience
The reel captured the essence of Mercedes-Benz Stadium: innovation, energy, and limitless possibilities. It wasn’t just an animation — it was an invitation to envision future events in the most advanced stadium in the world.
Results
- Successfully used by AMBSE to market Mercedes-Benz Stadium early in construction phase (BFE — before footage existed).
- Engaged key audiences: meeting planners, group sales, promoters, and prospective event customers.
- Established the creative tone and brand standard for how the stadium would be promoted leading into its opening.
- Reinforced Ignition as a trusted partner capable of delivering impactful, full-stack creative before the first light ever switched on.
“From renderings to reality — Ignition’s sizzle reel turned vision into momentum for Mercedes-Benz Stadium.”