The Falcons needed a killer hype reel, but the Mercedes-Benz Stadium team was crushed preparing and getting ready for Sunday.
Ignition took the hand-off and ran with a library of assets that we had to power through within a snugly-tight window, which was only the tip of the challenge iceberg.
The true challenge was that we had to imagine the story, write the story, lyrics, hire a lights-out ATL producer, studio engineer, book the studio, cast the hip hop artist, cast the soulful-powerful female vocal, schedule rehearsals, lay the track down and master while producing a film that had to rip the roof off Mercedes-Benz Stadium on Sunday.
Ignition rose up and responded as expected.
CASE STUDY: ATLANTA FALCONS HYPE REEL
Client: Atlanta Falcons / MERCEDES BENZ STADIUM
Project: RISE UP Game Day Hype Film
Scope: Concept Development, Scriptwriting, Music Production, Studio Recording, Casting, Film Production
THE CHALLENGE
The Atlanta Falcons needed a hype reel that would electrify the crowd and set the tone for Sunday’s big game.
But the AMB Media team was underwater—juggling prep for kickoff with little time to spare. That’s where Ignition stepped in.
We were handed a library of assets and a razor-thin timeline. But the real challenge ran deeper than just speed.
THE MISSION
Ignition was tasked with leading the creative and production from concept to stadium screen.
That meant we had to:
- Develop the story and write original lyrics
- Hire a top-tier ATL-based producer and studio engineer
- Book studio time and coordinate full audio production
- Cast a hard-hitting hip hop artist and a powerhouse female vocalist
- Schedule rehearsals, record the track, and handle mixing & mastering
- Simultaneously produce a cinematic, high-energy film to accompany the track
- Deliver a stadium-ready final cut designed to rip the roof off Mercedes-Benz Stadium—all in a matter of days
THE RESULT
The crowd felt it. The team felt it. The stadium shook.
Ignition delivered—as expected.